"Data Mining For Analysing Trends And Customer Behaviour Via Internet Searches "
نویسندگان
چکیده
منابع مشابه
Obelix Searches Internet Using Customer Data
O ne major problem with purchasing through the Web is locating reliable suppliers that offer the exact product or service you need. In the usual approach, you access an indexing-based search engine, specify keywords for the purchase, and initiate the search. The outcome is typically a list ranked according to keyword matches—useful, but not always helpful. Keyword matches provide only one ingre...
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Indian organized retail industry is poised for growth. In order to attract customers price discounts in retail sector are the norm rather than an exception. The most common type of monetary promotions includes discounts, coupons, and rebates. Promotions helps organizations to grow market share, increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising. ...
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In Today’s quality- based competitive world, known as knowledge age, customer attraction is of ultimate importance. In respect to the slogan “customer is always right”, customer relation management is the core of an organizational strategy playing an important role in four aspects of customer identification, customer attraction, customer retaining, and customer satisfaction. Commercial organiza...
متن کاملCUSTOMER CLUSTERING BASED ON FACTORS OF CUSTOMER LIFETIME VALUE WITH DATA MINING TECHNIQUE
Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively. This research has been carried out to cluster customers based on factors of CLV model including length, recency, frequency, and monetary (LRFM) through data mining. Based on LRFM,...
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In traditional customer service support of a manufacturing environment, a customer service database usually stores two types of service information: (1) unstructured customer service reports record machine problems and its remedial actions and (2) structured data on sales, employees, and customers for day-to-day management operations. This paper investigates how to apply data mining techniques ...
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ژورنال
عنوان ژورنال: Annales Universitatis Apulensis Series Oeconomica
سال: 2018
ISSN: 1454-9409,2344-4975
DOI: 10.29302/oeconomica.2018.20.1.7